How to Create a Lead Magnet eBook in Canva (Step by Step)

How to create a lead magnet ebook in Canva

In this post, I’ll show you step by step, how to create a lead magnet ebook in Canva.

  • You’ll learn what makes a great lead magnet
  • What are the must-have elements you need to focus on (you’ll also get a free cheat sheet to guarantee your lead magnet will be a success)
  • Exactly how to create, style, and format your ebook for the web
  • How to make your ebook look like a physical book to increase its perceived value
  • How to make your reader take action after reading your ebook (getting in touch with you, sending feedback or even applying for your service)

By the end of this post, you’ll be able to create a lead magnet that attracts and converts your audience with ease.

And in case you’re wondering – you don’t need any graphic design or technical skills.

Let’s dive in.

How to Make Your Lead Magnet eBook a Success (+Grab Your Free Cheat Sheet)

There are 3 simple, but important steps you need to follow.

First, you have to understand the desires and problems of your audience.

Next, you need to create a compelling offer with a promise.

Lastly, you need to fulfill this promise using the ebook you create.

Notice that crafting the ebook is only the third step on the list?

Here’s why.

If you don’t have the right answers for…

  • What your audience needs
  • Why should they trust you with their email address
  • Why would they download, read and use your ebook

…then, you won’t know how to…

  • Create a solution they’ll be interested in
  • Make them opt-in for your offer
  • Make them read your material and take action

In other words, if your offer is weak people won’t even opt-in, let alone read the ebook.

I won’t let you make this mistake.

 Word of advice

 Don’t skip this part, even if this isn't your first lead magnet. 

I’m positive that if you take more time to understand the psychology behind it, you can get…

  • More subscribers
  • More people to read your ebook
  • More people to take action

Which at the end of the day will result in more business for you.

Anatomy of the Perfect Lead Magnet

There are 8 core components to a perfect lead magnet.

It should be…

  • Relevant to your audience
  • Focusing on a pain point or a desire
  • Result-driven
  • Solving an existing, specific problem
  • Clear to understand 
  • Easy to implement
  • Providing a quick win to the reader
  • Having a high perceived value

Our goal today is to create an ebook and an offer that ticks all of these boxes.

With that in mind, let’s paint a picture.

What would the ideal scenario look like?

What would need to happen to take a visitor from looking at your offer to reading your ebook?

Let’s see.

Anatomy of the Perfect Lead Magnet eBook

Now the process is clear, but there’s just one problem.

There are way too many things to pay attention to!

This is why I’ve created a…

Free Lead Magnet Success Cheat Sheet

It will take you through the entire process step by step, and reveal…

  • How to assemble high-converting lead magnets with ease (even if you have never created one)
  • The “4 primal motivations” that drives your audience (knowing this will help you create the perfect offer)
  • How to create an irresistible title for your lead magnet that makes readers crave your content
  • A “fool-proof” checklist that reveals any fatal mistakes that would prevent your lead magnet to be a success
  • PLUS, you’ll also get access to my secret “List Builder’s Vault” containing my best-kept list building resources

Pop in your address, grab your cheat sheet, and let’s move on to crafting a lead magnet that packs a punch!

Note

I also recommend checking out this article.

It will help you with opt-in forms, so you can get as much subscribers as possible with your new lead magnet.

Create Your Design (the Right Way)

In this guide, I’ll be creating the Lead Magnet Success Cheat Sheet in an eBook format.

If you missed it, make sure to pick it up here.

Got it?

Let’s start creating.

First, open up Canva and click on “Create a Design” in the top right corner.

We want to create an “A4 Document”.

It is the equivalent of the 8.3” x 11.7” letter size in the US.

This gives us two benefits compared to “ebook” and other small paper sizes.

  • You have more space to work with
  • You can use larger fonts that are easier to read

This is important because remember – this document is for the web not for print.

Type in “A4” to the search bar and click on “A4 Document”.

Lastly, you should give the document a name and save it to a folder.

This will make your Canva more organized, and your materials will be easier to find.

First, click inside the box next to the Share button to type in a title.

Next, click on “File” in the top left corner.

Select “Save to folder” and pick (or create) a folder for your freebie.

Your document is now ready, let’s move on to…

Design The Cover

The purpose of your cover is to raise your ebook’s quality.

We’ll be using this cover for a mockup to make your ebook look like a physical book.

This will increase your lead magnet’s perceived value.

Which will directly affect your conversions.

In other words, if it looks valuable, more people will opt-in for it.

You have two options for getting your cover done.

Hire Someone

It will save you time and you can get the cover professionally made.

You can find talented designers here:

Do It Yourself

This is what we’re going to do, and these will be the exact step we take:

  • Create Your Title
  • Add an Illustration
  • Change the Background Color
  • Add Extra Decorations
  • Add the Author with a URL

Create Your Title

Open the “Text” tab on the left, then click “Add a heading”.

Using the text toolbar set your preferred…

  • Font type (click on the dropdown menu to choose one)
  • Font size (use the + and – buttons to increase or decrease the size, or type in a number or click on the number to choose a common font size)
  • Font color

I’m going to use my signature settings.

If you want to create a title with two colors like I did:

  • Highlight one part of your text
  • Edit it using the toolbar
  • Select the other half and repeat the step

You can also adjust the letter and line spacing with this button:

Next, we’ll move the title to the middle.

Click and hold the title with your left mouse button while moving it to the middle, until a vertical line appears:

This means the title is now “snapped” to the center.

Alternatively, you can click the title and use the “Position” button to align the text.

The “Centre” button is gray on my picture because the text is already aligned to the middle.

Add an Illustration

Next up, we’re going to add an illustration.

This should reflect what your ebook is about.

I usually use Freepik to find illustrations.

For my lead magnet covers, I always go with unDraw.

It’s a free, open-source illustration library. 

And what’s amazing is that you can put your brand’s color on these illustrations with two clicks!

Here’s how to do that.

Go to unDraw.

Click on the Color Selector in the top right corner.

Pick a color or type in the HEX code of the color of your brand.

Once done, click anywhere on the page to close the Color Selector.

Your chosen color is now added to all illustrations automatically.

Next, click on “Search” next to the Color Selector.

On the search page, type in a word relevant to your ebook.

I’m going to type in “checklist” for my cheat sheet.

Try different searches to find the ideal illustration.

Once you got it, click on the image and you’ll be greeted with a pop-up.

You have two options to download the illustration.

  • SVG (vector graphic) 
  • PNG (pixel graphic)

Because we want scalability without losing quality, we’re going to pick SVG.

Click on the green button and download your image.

Next, go back to your Canva document.

Open the “Uploads” tab and simply drag and drop the file you’ve downloaded here.

Alternatively, you can use the “Upload media” button.

Once the image is uploaded, click on it once to add it to your document.

Next up, we’re going to move this image to the left.

Then, using the bottom right pin, scale it up to the full width of the document.

Lastly, move the illustration to the bottom.

You can do this by dragging the image or using the “Position” button and selecting “Bottom”.

Awesome!

Your cover is coming together nicely.

Let’s add a little more flavor by changing the background and adding a few more elements.

Change the Background Color

Click on your Background, then on the Color Selector.

You can either use a Document Color or select a preset.

Alternatively, use a custom color by clicking on the + icon with the rainbow border.

I’m going to go with custom color and use the background color of my website:

#F8F8F8

This gives the document a nice soft look.

Add Extra Decorations

You can add a bit more personality by using Elements.

This will be a multi-step thing in one image, but I trust you will be able to complete it.

Open the “Elements” tab

Use the search bar to find an element you’d like to add.

Click (or drag) it to your document.

Resize it using the pins in the corner.

Set the desired color using the Color Selector from the menu.

Like so.

Notice the element we’ve added is in front of the illustration.

Which is not very nice.

We can send it to the back, by selecting the image.

Then, using the “Position” tool, click “Backwards”.

Note

If you added a lot of elements (and thus a lot of layers), you may need to click Backwards multiple times. 

This is how we’re looking so far.

Pretty neat!

There’s just one thing left.

Add the Author with a URL

Finishing up our cover page, we’re going to add the author right below the title.

We’re also going to make this a clickable link.

Using the same steps as we’ve added the title, we will add a new text.

You can pick a different font and make sure to select a small font size.

Next, select your text, click on the Link button, enter your URL and hit “Apply”.

Note:

Note

The links you add will be automatically underlined.

Use the text editing menu to remove this by clicking on the Underline button.

That’s it!

Create Your Master Content Page

In this section, we’ll create a master content page.

This will be the template for all your content pages.

Here’s our agenda for this chapter:

  • How to Speed Up Your Workflow (and Make Your Life Easier)
  • Design the Header and Footer 
  • Create a Text Area with Correct Font Settings
  • Add Extra Decorations

How to Speed Up Your Workflow (and Make Your Life Easier)

Before we jump in, I want to show you a couple of features of Canva.

This will save you time as well as make working on your ebook easier.

Page Functions

Click on a page to bring up this menu.

  1. Arrangement buttons, use these to move your page up or down
  2. Duplicate page (you will use this a lot to clone your master page)
  3. Delete page
  4. Add a new blank page (worth knowing what it does, but you won’t use it for the ebook)
  5. Add a comment 

I recommend using the comment feature.

You can use it for bookmarking.

It’s great for making notes for yourself.

It also comes in handy if multiple people work on the document (make notes for each other).

You can also add a page title if you like.

View Functions

This is the bottom menu bar that focuses on navigation.

  1. Add notes to your document (this can be a lot longer than a comment which is good for creating a draft)
  2. Show pages (this is great for fast navigation and you can also arrange your pages with drag and drop)
  3. Adjust your zoom manually 
  4. Adjust your zoom using pre-set values
  5. View your pages on a grid
  6. Open full screen more (the notes you make will be visible here, comments are not)

Start familiarizing yourself with these features.

It will speed up your workflow a lot!

This is the top and bottom sections of your pages.

You can use them to add titles, page numbering, or a link to your website.

Here’s an example.

I don’t use headers and footers anymore.

But you might want to, so let’s see how it’s done.

First, let’s create a new page.

Click the “Add Page” button on the top right corner or the one below your Cover Page.

Note

The blank page’s background color will be the same as what you used on your cover.

To work on the header, we need to get a bit up close.

Use the zoom function and navigate to the top of your content page.

A 125% zoom should do the trick.

Next, open the “Elements” tab.

Type in “rectangle” to the search bar, and click (or drag) the first element to your document.

Once you’re done, adjust the width of your rectangle.

Then set the color you want to use.

I like to make my rectangle slightly larger than the document to make sure it fully covers it.

I also recommend moving an object around (like this Section Title below) to find where the text area is.

Once you find it, it will be highlighted with purple borders.

Aim to keep your header and footer section outside this area to maximize the space for your copy.

Lastly, while the rectangle in your headline is selected click the “Lock” button in the top right corner.

This will pin your element to this location, so you can’t accidentally move it.

It will also make selecting layers easier when you add your text.

Which is what we’re going to do now.

To replicate the example I showed you, I’ve added a second rectangle with a different color.

Then, as we did before using the “Text” tab:

  • Add your section title and set the font
  • Add your website’s name, set the font, and make it a clickable link using the Link button (here’s how to do it)
  • Add your section title and set its font

Your header is now finished.

To add a footer, replicate the exact steps on the bottom.

If you’re not sure what to put in your header or footer yet, here are some ideas.

  • Chapter title
  • Section title
  • Page numbering
  • Website name (with clickable URL)
  • Contact details (email)
  • Company details (address, phone, etc.)
  • Brand name
  • Brand logo

Create a Text Area with Correct Font Settings

Once your header and footer are done, it’s time to create the text area.

This step will be super simple.

Click on the “Text” tab and add “a little bit of body text”.

How appropriate.

Next, move your text to the top left side.

This is where your copy will start on each page.

Keep in mind not to go outside your text area (marked with purple borders).

Next, we’re going to fill the text area with some random text.

This will help us with adjusting font settings and the width of the text area accordingly.

Open this Lorem Ipsum Generator and click the “Copy” button.

Go back to your document, click inside your text and paste what you just copied.

This is how it should look.

Next, click the “Alignment” button a few times, till your text is aligned to the left.

Using the two handles on the side, adjust the width of your text box.

Your text box will automatically snap to the purple guidelines.

Make sure to stay inside the purple grid.

Like so.

Adjust your font settings.

Use a 14 or bigger font size as this document will be viewed on digital devices.

I like to keep it at 16 points.

Add Extra Decorations

Add some extra elements to your document to make it look a little more exciting.

Simply replicate the steps we did while designing the cover.

Use the purple guidelines to keep your decorations outside your text area.

I copied the circles from my cover page and put them in the top left and bottom right corners.

Nice and simple.

Your Master Content Page is now ready.

Hit the “Duplicate” button on this page, whenever you want to add a new page to your book.

Craft a “3 Level” Closing Page

What happens when your potential customer finishes reading your ebook?

Do you just sign off with a…

“Thanks for reading this!”

Or would you like him to take the next step with you?

This is what your closing page should be about.

To tell your reader exactly what to do next.

How are we going to do that? 

With a “3 Level” approach.

I call it that way because I like to offer 3 options.

Level 1: No Commitment

Read my blog, specific articles, or download my other resources.

This step is ideal for someone who’s just getting introduced to you (or your company).

Level 2: Small Commitment

Send me an email or feedback.

This takes a little more effort. 

Starting a conversation leads to better relationships with your audience (and potentially – new business).

Level 3: High Commitment

Apply for work together or book a consultation call.

A great option for those who want to get results fast, but requires serious commitment.

By using these 3 options, you give your audience all the choices they need.

Sounds good? 

Let’s take a look at what we’re going to create in this section.

 Challenge Yourself!

 Keep this tab open in your browser and try completing this page on your own!

 If you’ve followed the tutorial, you should know every required step to make it happen. 

First, let’s duplicate your Master Content Page.

Then, add a title and a short description.

I like to go with the following:

It’s simple, clear, and tells exactly what this page is about.

We’re going to make 3 boxes for the 3 options we have.

Open the “Elements” tab, search for “rectangle” and add it to your document.

Like we did in the “Design the Header and Footer” chapter.

Next, open the “Elements” tab again and click on “Lines & Shapes”.

Take the first line and click (or drag and drop) to add it to your document.

This will serve as a border for our boxes.

Note

The reason we're using lines and not a rectangle is border width.

Rectangle borders are way too thick and bulky.

We need simple, thin lines.

Select the line and duplicate it. 

(Ctrl + C and Ctrl + V or Duplicate button in the top right corner.) 

Move the line to the bottom of your box.

This will be the bottom border.

Then, duplicate your line once again.

Rotate the line 90 degrees and adjust the length to create the side border.

Next, duplicate this line and move it to the other side to finish your border.

This is what you should see.

Next, if you want to make your boxes look like mine in the example, add…

  • One filled circle 
  • 4 texts
  • One rectangle

…and position them accordingly:

Note

Use the position button to move items to the front or back.

Your rectangle must be in the front to create this “3D” look.

Use the “Link” button to add a URL to your “Click Here to Do This” button.

Once you’re done, select and duplicate your box two times.

Change your copy to your liking…

And pat yourself on the back!

You just finished your closing page and also your ebook!

Make Your Book Look Real

Now that your ebook is ready, it’s time to bump its perceived value.

How? 

By making it look like an actual book using a mockup.

There are two ways to do this.

Using an Online Tool

This is convenient because you just need to upload your cover image.

Set a few parameters, and download your final mockup.

Great tools for this are Placeit and Mediamodifier.

It costs about $9-15/month to use these tools.

Placeit also offers a one-time purchase if you just need one image.

Using Photoshop

This is also simple and you can create your mockup for free.

You don’t need Photoshop knowledge, although it makes things easier.

Here’s how to do it.

First, open up Freepik

Use the dropdown menu next to the search bar and select “PSD”.

You can also select “Free” if you don’t have a subscription.

Then, type in “book” to the search bar and hit search.

Click on the mockup you like and download it.

The most versatile option is a front shot of a hardcover mockup.

Like this one.

Next, head over to Canva.

Open up your ebook and click the download button in the top right corner.

You want to download your cover page as a high-quality image, so…

Set your filetype to PNG, and your selected page to Page 1.

Hit download.

Make sure that you do not select “JPG” or other file types and that you do not compress your image.

We want the best image quality we can get.

Next, open up Photoshop and find the layer on the right that contains the cover image.

This is what we need to replace and it should be named accordingly.

Once found, double click on the image preview:

This will open up a new tab in Photoshop where you can put your new cover on the front.

Drag and drop your cover to the working area.

Then, using the pins in the corners, adjust your image to cover the whole area.

(If you do not see this, hit “Ctrl + T” to open the transform tool.)

When you’re finished, click the checkmark to save your adjustments.

Press “Ctrl + S” on your keyboard to save the front cover.

All is done, now you just need to save your image.

Open file, select Export, then click “Save for Web (Legacy)”.

Select PNG-24 as the file type.

Make sure “Transparency” is selected.

Then, if your image is too large (depending on how you want to display it), adjust the image size.

I like to drop the image size down to 50% as I usually display these images at a maximum 300×300 pixel size.

A larger image size would increase file size… which unnecessarily slows down your website.

Hit “Save…” and voila, your ebook mockup is now ready!

Now that we finished, let me ask —

What is your ebook about?

Did you manage to finish it?

Was everything clear and easy to follow in this guide?

Let me know in the comments.

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